For Shipi, a connected shipping and logistics solutions startup, I delivered a complete brand identity from the ground up. The project included logo design, brand strategy, typography selection, color palette development, and visual direction.

The goal was to create a modern, tech-driven identity that reflects speed, reliability, and seamless connectivity. I designed a bold yet minimal logo mark with dynamic elements to symbolize movement and efficiency, supported by a clean typography system and a strong, scalable visual language suitable for both digital platforms and physical applications.